Please read the following privacy policy carefully to understand how and for what purposes we process your personal data. Changes will be communicated by publishing the new terms on Hammargruppen's website, and we therefore recommend that you regularly review them. If you have any questions, please contact Hammargruppen AB, organization number 556710-7502, by emailing info@hammargruppen.se.
1. What is personal data?
Personal data means all information that can be directly or indirectly linked to a living natural person. Photographs, audio recordings or encrypted data from various electronic identities also count as personal data if they can be linked to natural persons.
2. General information about the General Data Protection Regulation (GDPR)
The General Data Protection Regulation, or GDPR (General Data Protection Regulation), applies within the EU. The regulation came into force on 28 May 2018 to ensure a consistent level of protection for personal data within the Union and to ensure that the free flow of personal data is not hindered. For more information, you can visit the Swedish Authority for Privacy Protection's website.
3. General information about Hammargruppen's privacy policy
Hammargruppen values your privacy and always complies with applicable legislation. This policy applies only to Hammargruppen's customers and users of Hammargruppen's website. By providing us with your personal data and agreeing to the applicable terms, you consent to your personal data being processed in accordance with what is stated in this privacy policy. If the law requires more specific consent from you, we will, of course, ask for it. If you are under 18 years of age, you must have your parent's or guardian's consent to shop with us. We do not deliberately collect personal data from minors, and if we become aware that we have collected such information without the consent of a parent or guardian, we will take action to have this data deleted.
4. Use of personal data
By joining Hammargruppen's customer list, you agree that Hammargruppen may collect, process, store, use and otherwise process your personal data so that Hammargruppen can provide the products offered via Hammargruppen's website. As a general rule, the consent of a parent or guardian is required for the registration and processing of personal data for persons under 18 years of age. By consenting to these terms, you confirm that you are either over 18 years of age or that your parent or guardian consents to Hammargruppen storing and processing your personal data in accordance with these terms. Hammargruppen reserves the right to have the consent verified.
Hammargruppen may disclose personal data to third parties, such as the police or another authority, if it concerns a criminal investigation or if Hammargruppen is otherwise obliged to disclose such data by law or by a decision of an authority. Hammargruppen does not transfer personal data to countries outside the EU/EEA, but if we, for example, have a subcontractor in a country outside the EU/EEA or if it is necessary for us to fulfill our contractual obligations to you, personal data may be transferred outside the EU/EEA even if that country, according to the European Commission, does not have adequate protection for personal data. By this privacy policy, you consent to your personal data being transferred to companies and organizations both within and outside the EU.
5. Purposes for processing personal data
Hammargruppen uses personal data primarily to administer your purchases and your account with us via “My Page”. This is required so that we can fulfill our obligations under the purchase agreement. If the necessary information is not provided, we must refuse your purchase. Otherwise, Hammargruppen uses personal data to send information about news in the company or its products, as well as to enable our customers to use our website and place orders through it. This is also done to provide information about news in the product range as well as various campaigns.
6. Retention periods
Hammargruppen stores all the personal data we collect in our customer database. The same personal data may be stored in several different places for different purposes. This may mean that information that has been purged from one system because it is no longer necessary may remain in another system where it is stored with the support of consent or for another purpose where the personal data is still needed. However, we never keep your personal data longer than is necessary for each purpose. Your personal data is stored for three (3) years or until you, as a customer, choose to actively delete your information. After that, only information that is necessary under the Accounting Act will be retained. Hammargruppen purges personal data in accordance with the law applicable at any given time. This means, for example, that Hammargruppen deletes or anonymizes personal data when the purpose for processing the personal data no longer exists.
7. Technical and organizational measures for the secure processing of personal data
We are the only ones who own the information collected about you. Your personally identifiable information will not be sold or exchanged with any other company without your consent. Hammargruppen takes ongoing measures to fulfill the principles of “data protection by design and by default”. This is done by Hammargruppen continuously assessing the risks of the personal data processing that takes place and taking the necessary security measures to reduce these risks. We therefore continuously train our staff in data protection matters.
8. Your rights
Hammargruppen AB, organization number 556710-7502, is responsible for processing the personal data you provide. You have the right to request information from Hammargruppen in writing about what personal data is registered about you. You can request that any incorrect personal data be corrected. You can also request that personal data be deleted. These requests are submitted by contacting us via our email info@hammargruppen.se. Please note, however, that even if consent is withdrawn, Hammargruppen may still have the right to continue processing your personal data on another legal basis, such as fulfilling a contract or meeting the requirements of the Accounting Act. Furthermore, we would like to inform you that marketing linked to your web browser and based on cookies must be disabled yourself in your browser settings.
9. Use of cookies
According to the Electronic Communications Act, which came into force on 25 July 2003, everyone who visits a website must be informed if cookies are used. When you visit this website, cookies are stored on your computer. A cookie is a small text file containing information that provides technical support aimed in various ways at improving the user experience when visiting a website. This text file is placed on the web user's computer. Our cookies are so-called session cookies and are used to keep track of your login (if you are logged in), to remember your session on our website when you move between our pages, and to keep track of your shopping cart when you shop. Session cookies are not stored on your computer for a long time, but disappear when you close your browser.
We use cookies to get an overview of how our visitors use the website and to tailor our marketing. If you do not accept the use of cookies, you can set your browser to automatically reject cookies or to inform you if a website uses cookies. If you disable cookies, you will not be able to shop, because the shopping cart and login require cookies to function. However, you can browse the store without cookies enabled.